At Recomelius, we focus on crafting digital experiences that are not just visually appealing but also deeply user-centered. One of our most impactful projects, NotDiff, has given us the opportunity to showcase our UI/UX design skills while promoting a message that resonates with millions: No one is different; we’re all remarkable. Through this project, we’ve been able to bridge the gap between design and purpose, ensuring that inclusivity is at the heart of every design decision.
Initial Planning and Strategy
The journey with NotDiff began with a deep dive into understanding its core message and mission. NotDiff aims to create a space that celebrates the beauty of diversity and inclusivity. We began by gathering all the necessary insights from the team, understanding the brand ethos, and analyzing the target audience.
Our strategy was clear: create a platform that not only visually represents inclusivity but also ensures ease of use for everyone, no matter their background or abilities. A detailed competitive analysis helped us understand how to differentiate NotDiff from other social projects while keeping the message relatable and accessible.
User Personas and Information Architecture
Our next step was to build user personas. Understanding NotDiff’s diverse audience was crucial in helping us design a platform that spoke to each user personally. These personas represented a broad spectrum of individuals—from people who felt left out to those actively advocating for inclusivity. With these personas in mind, we could ensure that every design decision we made aligned with their needs.
After defining the personas, we developed the information architecture, carefully organizing the platform’s content to ensure a seamless flow for users of all backgrounds. Whether someone was sharing their story or simply browsing, the site’s layout needed to be simple and intuitive.
Wireframing the Vision
Wireframing is where the vision truly started coming to life. We focused on crafting user flows that allowed visitors to engage with NotDiff’s message in a meaningful way. The platform needed to be as inclusive in its design as it was in its mission. We created layouts that made it easy for users to navigate from storytelling spaces to community engagement tools.
The wireframes were designed with accessibility in mind—every color, font size, and button placement was carefully considered to make sure that all users, regardless of their abilities, could easily interact with the site.
Skills Demonstrated
The NotDiff project allowed us to showcase several key UI/UX skills:
- User Research: Understanding the diverse users behind the NotDiff mission to inform our design decisions.
- Inclusive Design: Ensuring accessibility for all users, regardless of background or ability.
- Persona Development: Creating a range of personas to cover the broad spectrum of people engaging with NotDiff.
- Information Architecture: Organizing content in a way that supports ease of navigation and interaction.
- Wireframing: Designing a layout that is functional and deeply aligned with the brand’s inclusive ethos.
Conclusion
The NotDiff project has been an incredible journey, allowing us to blend purpose with design. From the first wireframe to the final user flow, we’ve focused on creating a digital experience that not only looks great but also fosters a sense of belonging. The NotDiff platform stands as a testament to how thoughtful UI/UX design can elevate a brand’s message and mission.
We’re proud to have been part of this movement, using design to make the digital world a more inclusive and welcoming place for everyone. Stay tuned as we continue to develop the platform, working towards a final product that will inspire and empower communities to embrace their uniqueness.
ecomelius